UX writing — information architecture — terminology systems — content pattern libraries — voice and tone guidelines — content strategy — and the occasional conversation with a large language model.

Prompt engineering with a UX brain — LLM content design and evaluation — human-in-the-loop workflows — and experimenting responsibly with what’s next.

A/B testing and content experimentation — language audits that reveal the “why” — usability testing that uncovers the “oh” — metrics interpretation that tells the real story — and AI prompt evaluation to keep the bots honest.

Conversion flows that convert — B2B, B2C, and B2B2C ecosystems that actually make sense — fintech and benefits products people trust — and user mental models that don’t require a whiteboard to explain.

Cross-functional alignment that feels like teamwork, not diplomacy — strategic initiative ownership — mentorship that scales teams — stakeholder communication that sticks — and remote collaboration that actually works.

Figma — Miro — Confluence — Jira — Microsoft 365 — Google Workspace — Adobe Creative Cloud — Adobe Experience Manager — and other CMS tools (plus a healthy respect for version control and a well-labeled component).